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This is why we're called Cow Marketing - Seth Godin a self-styled American
marketing guru wrote a book in 2003 called Purple Cow: Transform Your Business by Being Remarkable. It
has this great analogy that if you want to get attention you have to be different, like a purple cow in a field
of brown ones.
This is how to judge good advertising and marketing strategies, because
if no-one notices you, they certainly won't buy from you, whether it's a product, service or a corporate message. As far as
awareness is concerned you should be aiming to be the 'purple cow' of widget manufacturing, window cleaning, accountancy,
IT services or whatever business you happen to be in.
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cheer you up
if you've had a hard day this clip above should make you laugh - it's
a trailer for a film which contains bad language right at the end, but it's worth it.
takes about 20 seconds to download, even if it appears nothing is
happening it is, watch your status bar at the bottom of your screen or on the open web tab. When you've finished click the
back button.
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