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"like a purple cow in
a field of
brown ones"

marketing?
how now, brown cow
This is why we're called Cow Marketing - Seth Godin a self-styled American
marketing guru wrote a book in 2003 called Purple Cow: Transform Your Business by Being Remarkable. It
has this great analogy that if you want to get attention you have to be different, like a purple cow in a field
of brown ones.
This is how to judge good advertising and marketing strategies, because
if no-one notices you, they certainly won't buy from you, whether it's a product, service or a corporate message. As far as
awareness is concerned you should be aiming to be the 'purple cow' of widget manufacturing, window cleaning, accountancy,
IT services or whatever business you happen to be in.

You should sharply and clearly highlight your differences (differentiation)and
not be afraid to stand up and point out how your organisation is unique and apart from the usual business offering in your
sector. You could be cheaper, better quality, quicker or whatever, but if you're no different from anyone else you're always
going to struggle. We offer a range of services to help you get in front of new customers and ultimately drive better turnover
and profits.
This includes:
- Client insight research
- Product and service development
- Marketing and brand strategy development
- Sales and customer service training
- Marketing coaching
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Need marketing coaching or marketing consultancy? Click here immediately!
Fave ads our favourite adverts for entertainment reasons - most contain
a bit of swearing and the odd sexual reference so don't click on this if you're easily offended or under 18. But
do they sell the product?
Marketing articles a selection of our published marketing articles including branding, marketing
to teenagers, campaigning and even marketing perspectives on Heston Blumenthal and Camilla Parker-Bowles.
Food articles some examples of articles to help publicise and market local fine
food.

cheer you up
if you've had a hard day this clip above should make you laugh - it's
a trailer for a film which contains bad language right at the end, but it's worth it.
click here
takes about 20 seconds to download, even if it appears nothing is
happening it is, watch your status bar at the bottom of your screen or on the open web tab. When you've finished click the
back button.
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