 |
|
|
|
|||||||||||||||||||||||||||
|
A heartfelt plea for the British banger. The great
British public really has got into the habit of eating dodgy cheap food. We’re happy to pay the least amount possible,
kidding ourselves that the contents must be OK, because reputable supermarkets, local schools and the government just wouldn’t
allow us to eat anything dubious or dangerous. more
On the disastrous marketing
tactics of Rover. All cars are global products. They literally have components from every country around the world.
Car making? There’s no such thing really, it’s not manufacturing, it’s assembly. Like a mega meccano kit,
but presumably with the instructions in 48 different languages. Cars don’t just share little bits like wiring, CD players
or windscreen wipers. They share big bits too like the same platform or engine. That’s how the economics work. Scratch
a Jaguar and hey presto it’s a Mondeo underneath.
Why sourcing local is a good marketing ploy for restaurants.
Being a Head Chef is the tallest order in the kitchen. They have to be adept managers and motivators, drive a hard bargain,
satisfy their investors, work long unsociable hours, keep an eye on safety and hygiene, be creative, keep ahead of the latest
trends or legislation, talk to the media, balance the books – and be brilliant cooks too. It’s a hard and hectic
life, where finding time to consider the wider implications of food service is increasingly difficult.
How Camilla's brand image works
better than Ann Widdecombe's. The wedding that created our next Queen, should have produced unprecedented interest
from the average Brit. A conflict of church, royalty and the law and a complex web of death, adultery and money. A cast of
players including the late Pope, Robert Mugabe, Joanna Lumley, Prince William and Tony Blair. Backdrops from a Bond film –
ski slopes, The
A debate on campaigning tactics to support
inner city regeneration. I didn’t watch the first Big Brother with real people, but I did watch the one with
the ‘celebrities’, (although I think there is room for the invention of another word that properly describes people
that are stuck in the wilderness between anonymity and real fame). I like to think that I was incapacitated at the time with
a dislocated hip and ten broken fingers so that I couldn’t use the remote and change channels, but of course this is
not true.
How to choose a new name for your company or brand.
If you’re considering a new name for a company, service or product it could be one of the most important marketing decisions
you will ever make. The choice of the name, just like the choice of your branding and styling, is not a subjective decision,
nor should it be a political one. You, and your managers, shareholders or board must resist the interference of others, and
choose the name for the right reasons, unfettered by anyone’s own preferences, but focused on your mission and vision,
and your target audience(s). more
How to market the cleaning profession. Imagine if all the cleaners in this country went on strike. Every single one of them. The country would honestly grind to a halt in a matter of days.
Quicker than if petrol ceased to flow or if there was a water shortage, or a firefighter strike or even, dare I say it, a
terrorist atrocity. It would affect business, industry, commerce, education, transport, leisure and health. No-one would be
untouched. Everyone would notice. And if you think that's overplaying it, would you notice too much if your boss wasn't in
for a few days? Would you notice if the cleaner wasn't? Dirty toilets, no loo
rolls, overflowing bins, unwashed cups, and don't even mention sanitary disposal units. It doesn't bear thinking about.
|
Is Heston
using the right public image for his restaurant empire? Why did I start working with the fine food industry
a couple of months ago? It’s because I hate Heston Blumenthal, that’s why. more
On the benefits of
television advertising to the whole family. When I was a young mother, I was determined that my children would grow
up with insides as pure as the driven snow. I was before my time. It took Jamie Oliver another ten years to work it out for
himself, and he'll probably get a knighthood. As they grew into unruly toddlers, sweets, chocolates, E numbers, fizzy drinks
and fast food were all banned. I had visions of making my own muesli, getting up early to bake wholegrain bread, and using
vegetables grown by nuns in A guide to
campaigning to the public. Globalisation - from my Tesco's trolley to Table Mountain in one easy step . . .
In the UK we have never been so exposed to globally available products, never so close to the rest of the world through cheap
travel, and it’s never been so easy to acquire these so quickly through modern technology.
A bit of fun regarding government
publications. I have just come across a publication that deserves to be top of the best seller lists. It is hilariously
and breathtakingly funny and it's updated every year. You don't generally read it from cover to cover, but you dip into it
to unearth yet another golden nugget of information even funnier than the previous one. You won't be able to put it down,
but you won't find it in Waterstones, and it's not written by an individual but a team of people who work in Teddington. You
simply must get a copy.
A
detailed study of marketing to teenagers, using real case studies, (this publication was used in a witness examination at
a Select Committee Hearing in May 2003). In early 2002 ENCAMS commissioned Marketing Works, a market research agency,
to carry out face-to-face interviews with teenagers to inform future campaigning to this target audience. The brief was simple;
give us independent research so that the ENCAMS’ marketing team can construct campaigns to change teenagers’ littering
behaviour for the better. At the same time we carried out a number of anti-litter pilot schemes in schools and asked Marketing
Works to analyse their impact. To
our disappointment the results were terrible. more
Are regional cluster strategies a good thing? Regional cluster strategies
are the new must-have business accessory. The basic theory is that clustering offers a method where companies can form highly
beneficial relationships with other businesses, suppliers, education institutions and the wider community. Regionally, as
you would expect, they are often driven by the respective Regional Development Agency. They act as a sort of Gary Glitter,
strutting their stuff to recruit partners, stakeholders and companies to be in the new gang. |
||||||||||||||||||||||||||
|
 if you want to make a nice comment about my blog please e-mail me at cow@themoaningcow.com. Alternatively, if you violently disagree with what I have written or generally don't like the
bovine thing, e-mail bull@themoaningcow.com. Also see our disclaimer.
|
|||||||||||||||||||||||||||
